Available for Strategic Partnerships

Authentic Gen X Content That Actually Converts

Strategic content partnerships rooted in real life. From health and wellness to home, kitchen, pets, and travel — I create trust-driven content that resonates with the consumers brands overlook.

23+ Years Experience
30+ Brand Collabs
Gen X Lifestyle Expert

About Lorraine

Hey there! I'm Lorraine, and I believe the best content comes from people who actually live it. With 23 years of experience as a consultant and content creator in direct sales, I bring a level of professionalism and on-camera confidence that sets my work apart — natural delivery, clear communication, and content that feels real because it is.

As a Gen X consumer, I'm the person brands are missing. I control purchasing decisions across multiple verticals — from health and wellness to home and kitchen, pet care, travel, and family needs — including both children and aging parents. That makes one creator relevant across the categories that matter most to your bottom line.

With 30+ brand collaborations and a deep understanding of what makes Gen X trust, click, and buy, I create content that feels like a recommendation from a friend — not a scripted ad. Whether it's a product demonstration, a lifestyle story, or an honest review, I deliver content that builds trust and drives real results.

Lorraine Reid - Serving Up Content, Strategic Content Partner
Strategic Services

My Approach

I combine two decades of professional communication expertise with authentic Gen X lifestyle experience to create content that feels native, builds trust, and converts across the verticals your brand needs most.

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Health, Wellness & Lifestyle

Clean ingredients, honest reviews, and real-life wellness routines. I gravitate toward organic and quality-driven products — and my audience trusts my recommendations because they're genuine, not sponsored scripts.

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Home, Kitchen & Everyday Life

From meal prep to smart home solutions, I create relatable product demonstrations and tutorials that show how things actually work in a real household — making complex products feel simple and essential.

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Pet, Travel & Experiences

Dog-centered content that pet parents love, travel experiences that inspire, and lifestyle storytelling that captures authentic moments. Real life, real products, real engagement.

Professional Content

Trust-Driven Content That Converts

Authentic product demonstrations, lifestyle storytelling, and honest reviews — all designed to feel native in-feed while driving real purchasing decisions from Gen X consumers.

Health & Wellness

Clean Eating, Real Talk

Authentic childhood nostalgia meets clean-ingredient discovery. A relatable journey from realizing what's really in your cereal to finding a healthier alternative — told with personality and genuine enthusiasm that drives TikTok Shop conversions.

Lifestyle Product Storytelling
Pet & Dog-Centered

Training That Actually Works

Real pet parent frustrations meet real solutions. A problem-to-solution story featuring Axel that pet owners instantly relate to — showcasing the product through authentic dog training moments that build trust and drive clicks.

Pet Lifestyle Content
Pet & Home

Smart Storm Prep for Pet Parents

Timely, practical content that positions a product as essential — not optional. Taps into real pet parent anxiety around severe weather while seamlessly integrating Walmart pickup convenience. 20K+ views on Instagram.

Situational Product Integration
Lifestyle & Gifting

Stocking Stuffer Magic

Seasonal content that drives urgency and impulse purchases. Positions an affordable product as the must-have holiday find — fun, shareable, and designed to convert during peak shopping season. 27K+ views on Instagram.

Seasonal Campaign Content
Kitchen & Home

From Kitchen Disaster to Artisan Baker

Relatable storytelling that transforms a "too hard" hobby into an accessible win. Humor, vulnerability, and genuine excitement combined with a clear value proposition — making the product feel like the missing piece, not a sales pitch.

Tutorial & Storytelling Content
Home & Wellness

Ditch the Chemical Soup

Conversational two-person format that mirrors how Gen X women actually share product recommendations — through trusted girlfriend conversations. Eco-friendly messaging paired with real concern for family health drives TikTok Shop action.

Conversational Product Content
Strategic Partnership

Let's Connect

Ready to reach the Gen X consumer with content that builds trust and drives real results? Let's talk about how a strategic partnership can deliver authentic, high-performing content for your brand.

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